Whiskey Journey 2026

Whiskey Journey 2026 returns to take you on a journey through whiskey – from the first grain to the last drop in the glass. 🥃

The two-day festival of the amber drink is back with an exciting experience, premium whiskeys, masterclasses, and new heroes who will immerse you in the deep world of whiskey. 🌎

The event will again take place at the Hilton Hotel – a familiar, convenient, and classy location that the audience recognizes and associates with high-quality events.

The Journey 🚀

This year, we won't be traveling through countries – we will dive into the very magical process of whiskey creation and trace its path from grain selection 🌾, through distillation 🔥 and aging 🛢, to the final tasting 🥃. Visitors will experience every stage of fermentation and the delicate influence of barrels on the flavor profile. Each drink and each exciting story will be gathered in one place – in the captivating world of Whiskey Journey.

The Heroes 🎭

This year, the stage belongs to three guardians of the process:

🌾 The Guardian of the Grain – a symbol of the beginning, nature, and the foundation of whiskey
🔥 The Master Distiller – the heart of the process that transforms raw materials into amber magic
🧠 The Innovator – the visionary who expands the boundaries of taste and experimentation

Through them, we will experience every step of whiskey creation – from the first grain to the last drop in the glass.

The Experts 🥇

They will challenge you to participate in masterclasses and delve even deeper into the world of whiskey. You will immerse yourself in: FMCG marketing and Best Practices 📊, distillation technologies and innovations ⚗️, tasting techniques and sensory training 🥃, as well as collector approaches and cocktail skills.

Whiskey Journey 2026 brings leading global brands together in one place. Each participant will have their own themed booth, opportunities for activations and masterclasses, as well as a platform to present their brand's story and identity. The focus is on the authentic presentation of products – from tradition to innovation.

Experience Whiskey Journey 2026 on:

🗓️ December 4 – 17:00 – 24:00

🗓️ December 5 – 15:00 – 23:00

📍Hilton Hotel