eCommerce Annual Summit 2026

On October 6, 2026, the 11th edition of the eCommerce Annual Summit will take place at the Inter Expo Center in Sofia - the annual conference for online commerce organized by Enterprise magazine.

Get a dark ticket: https://ecommsummit.enterprise.bg/

The event gathers online store owners, marketing teams, and partners for a day of practical panels, real data, and networking with people working in the same industry.

This year, the topics are focused on what truly drives business forward:

• AI in eCommerce - agents, forecasting, merchandising, and how to effectively measure ROI;
• Retention, LTV, and Loyalty - strategies for retaining customers and increasing their value;
• Performance & Creative 2027 - TikTok & Meta, creative testing, and structured budgeting;
• Advanced Email Marketing - hyper-personalization and automated retention engine;
• Cashflow & Inventory Control - planning, seasonality, and inventory management during growth;
• Expansion in the Balkans - logistics, localization, and operational structure;
• AEO / GEO & AI Visibility - how to appear in ChatGPT, Gemini, and Perplexity;
• Post-Purchase & Returns - fewer returned shipments, better post-order experience.

The speakers are practitioners from the Bulgarian and regional market - people who have gone through the same challenges and share what really works.

Dark ticket: €49.90 (excluding VAT) until July 31, 2026.
Standard ticket from August 1 to September 21 - €99.00 (excluding VAT)
Late registration from September 22 to October 6 - €120.00 (excluding VAT)

More about the event and participation opportunities: https://ecommsummit.enterprise.bg/

Contact us for sponsorships and partnerships at email [email protected] or by phone: 0894 426 239