Agentic Advertising Connect - Australia

Join the AgenticAdvertising.Org (AAO) community for an afternoon of conversation, learning, demos, and networking focused on the future of AI-powered media and marketing.
As AI agents begin transforming how advertising is planned, bought, optimised, and measured, the industry is entering a new era: Agentic Advertising.
This meetup – the first in Australia – brings together leaders across brands, agencies, publishers, platforms, and AI advertising startups to explore what’s changing, what’s possible, and how the ecosystem can prepare for the next generation of media buying. Hear from (more to come...)
Hosted in Sydney with support from PubX, PubMatic, and Scope3, this event is designed for anyone curious about the future of advertising infrastructure, AI agents, media workflows, and open interoperability standards like AdCP (Ad Context Protocol).

Agenda:

2.30PM: Registration starts.
3.00-3.15PM:
Introduction to Agentic Advertising By founding members of AgenticAdvertising.Org

June Cheung, Head of JAPAC, Scope3
Andrew Gilbert, Country Manager ANZ, pubX
3.15-3.45PM: Agentic Advertising in Action - Live Demo
Niki Banerjee, Product Lead, Scope3
3.45-4.15PM: Panel Discussion
“The Next Era of Media Buying: Perspectives from Publishers and Brands”

Panelists:
Paul Oyama, Head of Supply & Agentic Trading, News Australia
James Castle, Media Acceleration Lead, Suncorp
TBC
TBC
Moderated by: Pete Barry, VP Commerce & Audience Solutions APAC

4.15-4.45PM: Panel Discussion
"Buyers & Agents: Who Owns the Media Decision in 2027?"
Panelists:
Bec Penn, Co-Founder, Obsessed.ai
TBC
TBC
TBC
Moderated by: Andrew Gilbert, PubX
5.00-7.00PM: Networking

About AgenticAdvertising.org AAO is the nonprofit member organisation for agentic advertising. We publish AdCP, the open protocol that lets AI agents discover inventory, plan campaigns, execute buys, generate creative, govern decisions, and report results across any platform, any format, any channel. We certify the practitioners who work with it, and we govern how it evolves.
Learn more at agenticadvertising.org